Sustainable homes increase in demand - 6 features buyers want

Sustainable homes are no longer a niche consideration in the UK housing market - they're becoming a major priority for home buyers and investors.

With rising energy costs, stricter government regulations, and increasing climate awareness, the demand for eco-friendly homes is set to grow exponentially. But what does this mean for homeowners and sellers? Let's explore the future of green real estate in the UK and why sustainable homes are becoming the new standard.

Why are sustainable homes gaining popularity?

1. The rising cost of energy

The UK has experienced significant increases in energy bills, prompting homeowners to seek ways to reduce their consumption. Energy-efficient homes - those with features like solar panels, triple glazing, and smart heating systems - can save homeowners thousands of pounds in the long run. According to the Energy Saving Trust, installing solar panels alone can cut annual electricity bills by up to £500.

2. Government regulations and incentives

The UK government has introduced stricter environmental regulations to push the housing market toward sustainability. The Future Homes Standard, set to come into effect in 2025, will require all new-build homes to produce 75-80% fewer carbon emissions than current standards. Additionally, grants and incentives, such as the Green Homes Grant and the Boiler Upgrade Scheme, encourage homeowners to retrofit their properties with energy-efficient upgrades.

3. Climate change awareness

With the UK experiencing more frequent extreme weather events, such as flooding and heatwaves, homebuyers are considering climate resilience when purchasing property. Features like flood-resistant materials, better insulation, and green roofs are increasingly sought after.

4. Higher resale value 

A sustainable home is not only a good investment in terms of energy savings but also in property value. Research from Rightmove found that homes with top energy performance certificates (EPC ratings of A or B) sell faster and at higher prices than those with poor energy ratings. Buyers are more willing to pay a premium for homes that will save them money in the long term.

5. Health and wellbeing benefits

Green homes often feature non-toxic materials, improved air filtration, and natural lighting - all of which contribute to better health and well-being. In an era where people are more conscious of indoor air quality and the benefits of natural environments, sustainable homes are becoming more desirable.

Key green home features buyers want

As demand grows, these are some of the most sought-after sustainability features in UK homes:

1. Energy-efficient insulation

Homes with high-quality insulation, double or triple glazing, and draught-proofing reduce heat loss, leading to lower heating costs.

2. Renewable energy sources

Solar panels, air-source heat pumps, and ground-source heat pumps are becoming more mainstream.

3. Smart home technology

Systems such as Nest or Hive allow homeowners to control heating and lighting efficiently, reducing energy waste.

4. Water-saving features

Rainwater harvesting systems, water-efficient fixtures, and permeable driveways help reduce water consumption.

5. Sustainable materials

Homes built with recycled materials, responsibly sourced timber, and eco-friendly paints are gaining popularity.

6. Green spaces and biodiversity

Buyers are increasingly looking for gardens with native plants, green roofs, and areas where they can have a greenhouse or "grow your own" patch.

The future of sustainable homes in the UK

As the UK moves toward its net-zero targets, sustainable homes will continue to rise in demand. Whether you’re a homeowner looking to sell or a buyer seeking a future-proof investment, prioritising sustainability will not only benefit your wallet but also contribute to a greener planet. For sellers, investing in green upgrades can significantly boost property value and attract eco-conscious buyers. For buyers, choosing a home with strong environmental credentials ensures long-term savings and a healthier living environment.

As green building standards evolve and sustainable living becomes the norm, one thing is clear: the future of UK real estate is undeniably green!

Did you know we're a carbon neutral business? Find out more about our sustainability efforts on our sustainability hub.